Our story

We are a heritage lifestyle brand that blends urban & traditional cultures to bring a curated range of products, inspired by the crafts of India. Made for the contemporary man with Indian-ness at heart. 

The name indigharana comes from “indie” which represents an alternative culture and “gharana” which represents a lineage of artistic legacy. With every product at indigharana, we give our customers the opportunity to represent Indian-ness in their identity. 

"Coming from a generational family of artists, we recognise the potential of the crafts sector. We started indigharana with a vision to preserve and showcase India's textile legacy & are committed to transforming it into a global brand with Indian-ness at heart."

- Madhav Raj Bhatt, Founder, indigharana