Story
We believe that enterprise is an opportunity to serve a larger purpose. As a family of artists, we understand the immense hard work, dedication and sacrifice put in by traditional weavers, artisans and craftsmen to produce art work. With our experience in understanding heritage, coupled with our intent to unify cultures, we are equipped with the right mindset and direction to drive this idea into an actionable and sustainable initiative.
The name indigharana comes from “indie” which represents an alternative culture and “gharana” which represents a distinctive style of classical art.
We blend the urban and traditional cultures to bring a curated range of products inspired by the crafts of India. Every product of ours carries the element of Indian-ness.
Madhav Raj Bhatt: Founder & Creative Head
Coming from strong experiences in leadership, Madhav grew up around heritage art and culture, such as classical music, dance, handicrafts and handlooms. His extensive travels from an early age made him realise that it is really culture that is the cornerstone of any community. Not only is he passionate about bringing art forms to the forefront but is himself engaged in theatre and music. This has given him the unique edge of balancing and understating the worlds of creativity and management.
Mangala Bhatt: Partner & Promoter
Mangala's creative outlook coupled with her eye for aesthetics makes her stand out. An established Kathak exponent and choreographer, she really knows what it takes to preserve, popularise and connect art with people. Her deep understanding of culture and strong leadership gives us the essential quality of continuous exploration.